Packaging

Clover Butter Brand Kicks off Fall with New Package Design

UK-based dairy company Dairy Crest introduced a new pack design for its Clover brand. Clover dairy boost butter

For starters, it redesigned its packs with a new “wild clover” motif. The new livery, which evokes visuals of the natural world, aims to bring the essence of dairy back into the fixture.

Dairy Crest also expanded the Clover line to include a new range of healthier Clover spreadsClover Additions. Made with buttermilk and a range of essential vitamins and minerals, the new products also maintain 70% less saturated fat than butter. Clover Additions will include Clover Strong Bones (rich in vitamin D and a source of calcium), Clover Daily Boost (contains seven essential vitamins) and Clover Immunity Support (rich in vitamin A and a source of folic acid).

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