The global frozen foods industry has grown significantly over the past few years, and there’s no sign of slowing. But, although this growth is translating to opportunity for refrigerated and frozen food manufacturers working to meet increasing consumer demands, competition remains steep.
To compete amid crowded store shelves and freezer aisles, brand owners must take extra steps to stand out with packaging that adds value to their product. While some trends come and go, packaging features that engage consumers and deliver greater convenience remain in high-demand.