New Retail Products

Pudding- and Cheesecake-Inspired Dairy Desserts

June 25, 2014

The Dannon Co., White Plains, N.Y., introduced Dannon Creamery, a brand of pudding- and cheesecake-inspired dairy desserts that have been reinvented using Dannon Creamerytraditional Greek yogurt and topped with fruit sauces, complemented by three puddings made with Grade A milk.

“This is another example of Dannon leading category growth, and it’s not just another flavor or line extension. Dannon Creamery is the launch of a new category within dairy,” says Sergio Fuster, chief marketing officer. “Living well means enjoying the simple things, like a great dessert, and Dannon Creamery reimagines what indulgence in the dairy aisle can mean. Dessert is about never compromising on taste, and we have created a smart option for indulgence.”  

Dannon Creamery is available nationwide in 5.3-ounce cups for a suggested retail price of $1.69. The puddings come in Milk Chocolate, Dark Chocolate and Vanilla; and the cheesecakes come in Strawberry, Blueberry, Cherry, Lemon and Caramel.

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