Packaging

Tillamook Completes New Packaging Design

Tillamook County Creamery Association, Tillamook, Ore., completed a packaging redesign project for its full line of dairy products, including ice cream, cheese, Tillamook packaging redesignyogurt, butter and sour cream. The redesign showcases the Tillamook farmer heritage, its variety of dairy products and key messaging to convey the premium quality of the brand, while unifying all categories through color and design.

With the new design comes more product information, increased farmer-owned identification and improved flavor descriptions, as well as playful messaging in line with the brand’s character.

“We want to stay fresh and exciting for our existing customers, and we also want to create interest with our packaging to start relationships with new customers,” says John Russell, senior director of marketing. “This update marks the first time the brand has changed their packaging in over four years.”

Tillamook hired Portland-based design firms Sandstrom Partners and Flint Design Co. to tell the Tillamook story and unify all five dairy categories through the new packaging design.

Additional features include information explaining what “Tillamook” means as well as invitations for consumers to visit Tillamook online for recipe ideas and to learn more about the brand. 

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Evolution Fresh: Enhancing the Premium Juice Market with HPP Technology

Evolution Fresh’s new Rancho Cucamonga, Calif., juicery employs HPP technology to help produce cold-pressed juices.

Posted: December 11, 2014

12/8/14 12:00 pm EST

FSMA & GFSI and Their Impact on Sanitary Machine and Plant Design

There have been updates to the Global Food Safety Initiative and the Food Safety Modernization Act that will impact OEM's and food and beverage processors. This webinar will review those changes and discuss what machine builders and processors need to do for future compliance.

Refrigerated and Frozen Foods Magazine

CoverImage

2014 December

Refrigerated & Frozen Foods' December 2014 issue features the 2014 Frozen Foods Processor of the Year—White Castle.

Table Of Contents Subscribe

COLD FOOD PROCESSING IN 2015

What are some key factors that play into the success of the cold food industry in 2015?
View Results Poll Archive

The Refrigerated and Frozen Food Store

ColdPackagingMaterialsGuide_products
Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.

STAY CONNECTED

facebook_2014 twitter_40px youtube_40pxlinkedin_40px

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!