Tillamook Completes New Packaging Design

Tillamook County Creamery Association, Tillamook, Ore., completed a packaging redesign project for its full line of dairy products, including ice cream, cheese, Tillamook packaging redesignyogurt, butter and sour cream. The redesign showcases the Tillamook farmer heritage, its variety of dairy products and key messaging to convey the premium quality of the brand, while unifying all categories through color and design.

With the new design comes more product information, increased farmer-owned identification and improved flavor descriptions, as well as playful messaging in line with the brand’s character.

“We want to stay fresh and exciting for our existing customers, and we also want to create interest with our packaging to start relationships with new customers,” says John Russell, senior director of marketing. “This update marks the first time the brand has changed their packaging in over four years.”

Tillamook hired Portland-based design firms Sandstrom Partners and Flint Design Co. to tell the Tillamook story and unify all five dairy categories through the new packaging design.

Additional features include information explaining what “Tillamook” means as well as invitations for consumers to visit Tillamook online for recipe ideas and to learn more about the brand. 

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.



Image Galleries

OSI, 2014 Refrigerated Foods Processor of the Year

Find out how this global food provider secured a new supply chain global trading platform, opened a new culinary innovation center and continues to keep food safety top of mind.

Read cover story here.
Read plant story here.

7/31/14 12:00 pm EDT

Engaging the Manufacturing Workforce to Drive Business Improvement

AIOE’s Workforce Development Solutions Group will soon release its work product, “The Engagement Framework”. This is a robust resource tool that both CPGs and suppliers should find useful in their organizations. Attendees will learn of the key attributes of Engagement, and cases and lessons learned on how to apply these guiding lessons within your company. The value proposition is fundamental to business success in our industry: business performance, competitive globally, recruitment and retention.

Processors On The Rise...

What aspects of an up-and-coming company are most important for it to become successful in the cold food marketplace?
View Results Poll Archive

Refrigerated and Frozen Foods Magazine


2014 September

Refrigerated & Frozen Foods' September 2014 issue features the six Processors to Watch in 2015 and the Cold Storage Construction Guide.

Table Of Contents Subscribe

The Refrigerated and Frozen Food Store

Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!


facebook_2014 twitter_40px youtube_40pxlinkedin_40px