New green and/or sustainable products? Nielsen, NMI offer research
March 20, 2009
Refrigerated and frozen food processors developing green and/or sustainable products now can tap into analytic research from the Natural Marketing Institute (NMI), Harleysville, Pa., and the BASES forecasting service at The Nielsen Co., New York. The two firms agreed to link NMI’s Lifestyles of Health and Sustainability (LOHAS) consumer segmentation model with Nielsen’s BASES consumer panel. Specifically, Nielsen will incorporate LOHAS segmentation modeling into the BASES system, enabling NMI and Nielsen to quantify LOHAS consumers’ acceptance of new product ideas for either new brands and/or established lines.