My/Mo Mochi Ice Cream, Los Angeles, announced a new triple layer innovation to its line of frozen snacks. The traditional pillowy mochi dough exterior is now wrapped around premium ice cream with a new center layer.

“My/Mo continues to grow at an extraordinary pace, and the consumer adaption is truly unparalleled,” says Craig Berger, chief executive officer. “For us, innovation means surprising consumers with the new and unexpected. My/Mo Mochi Ice Cream fans are eager for the next snacking sensation, and we are here to deliver.”

“The frozen novelty category had been ripe for innovation, and My/Mo brought excitement back to the category with the creation of a handheld, portion-controlled snack platform that consumers didn’t even know they needed,” says Russell Barnett, chief marketing officer. “With this launch, we wanted to take it a step further to really ‘wow’ snack fanatics with new flavors and textures.”

The new lineup comes in the following combinations:

  • Chocolate Sundae. Premium vanilla bean ice cream covered in chocolate-flavored mochi dough “topped” with a cherry center.
  • Chocolate Peanut Butter. Premium chocolate ice cream surrounded by sweet mochi dough and a center of peanut butter.
  • Vanilla Blueberry. Vanilla bean ice cream wrapped with sweet mochi dough with a blueberry center.
  • Dulce de Leche. Sweet mochi dough wrapped around creamy coffee ice cream with a gooey caramel center.

My/Mo Mochi Ice Cream triple layer will roll out in grocery retailers nationwide beginning early 2019.