International Foodservice Manufacturers Association introduces new go-to-market model
The new go-to-market model identifies how and why operators across all segments make decisions where to source.
The International Foodservice Manufacturers Association (IFMA), Chicago, introduced its new go-to-market model, an interactive online resource that provides foodservice manufacturers with critical insights for go-to-market strategies.
IFMA’s latest installment of its Food Future 2025 framework, the new go-to-market model identifies how and why operators across all segments make decisions where to source.
“IFMA is committed to developing tools that help the foodservice community tackle the critical issues they face,” says Larry Oberkfell, president and CEO. “The new online IFMA go-to-market model ensures that our members can quickly and effectively develop plans to target operator segments. This new tool simplifies a very complicated industry into a decision-based tool now at the fingertips of our members. We have now delivered two of the three new online models, and the third tool—the Consumer Food Journey—is set to release at our fall Presidents Conference.”
The new model was created by IFMA board of directors committee in conjunction with Kinetic 12, Chicago.
“The go-to-market model was created with three key attributes in mind—user accessibility, easy to use and customizable,” says Art Bell, partner at Kinetic12. “In the end, we believe this tool is going to benefit the foodservice industry.”