Packaging

Keller’s Creamery Unveils Advanced Packaging for its Holiday Butter Sculptures

December 20, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Since their debut on holiday tables in 1958, Keller’s Butter Sculptures have become a festive tradition in households across the country. Kellers butter sculptures

This holiday season, Keller’s Creamery, owned by Dairy Farmers of America (DFA), Kansas City, Mo., unveiled advanced packaging for its butter sculptures.

When the first Keller’s butter sculpture was produced more than 55 years ago, it was created from a wooden hand-pressed mold and shaped into the form of a lamb in observance of the Easter holiday. Today, Keller’s offers three, seasonal 4-ounce butter sculptures in the shape of a Thanksgiving turkey, Christmas tree and an Easter lamb.

“This December, shoppers will be able to purchase the company’s first Christmas trees utilizing the new packaging that promises to provide a more detailed sculpture design,” says Ashley Campbell, senior associate brand manager.

The new packaging includes a molded, plastic casing with easy-to-open tabs that allow convenient access to the butter. The process of pouring the butter directly into the plastic allows for greater detail to key features of the sculptures, such as the tree’s branches and the turkey’s feathers.

“Customers will definitely see added detail to the sculptures. The new packaging offers much better definition,” Campbell says.

In previous years, the butter was molded and then packaged into a container that supplied structural support only to the base of the butter and not the entire sculpture.

“The plastic now encasing the entire sculpture not only provides the butter additional support, but also decreased manufacturing time” says Paul Johnson, manager of purchasing for DFA. “Due to increased demand over the last few years, we looked into opportunities [that] would help us be more responsive to the retailers and also provide a more durable product for the consumers.”

The new packaging will kick off with this year’s Christmas trees and will be available with all three sculpture designs in 2014.

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

OSI, 2014 Refrigerated Foods Processor of the Year

Find out how this global food provider secured a new supply chain global trading platform, opened a new culinary innovation center and continues to keep food safety top of mind.

Read cover story here.
Read plant story here.

7/31/14 12:00 pm EDT

Engaging the Manufacturing Workforce to Drive Business Improvement

AIOE’s Workforce Development Solutions Group will soon release its work product, “The Engagement Framework”. This is a robust resource tool that both CPGs and suppliers should find useful in their organizations. Attendees will learn of the key attributes of Engagement, and cases and lessons learned on how to apply these guiding lessons within your company. The value proposition is fundamental to business success in our industry: business performance, competitive globally, recruitment and retention.

Processors On The Rise...

What aspects of an up-and-coming company are most important for it to become successful in the cold food marketplace?
View Results Poll Archive

Refrigerated and Frozen Foods Magazine

CoverImage

2014 September

Refrigerated & Frozen Foods' September 2014 issue features the six Processors to Watch in 2015 and the Cold Storage Construction Guide.

Table Of Contents Subscribe

The Refrigerated and Frozen Food Store

ColdPackagingMaterialsGuide_products
Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!

STAY CONNECTED

facebook_2014 twitter_40px youtube_40pxlinkedin_40px