- THE MAGAZINE
MIXIM, a new fat-free Greek yogurt packaged in a distinctive heart-shaped container, will make its debut on store shelves in California, Arizona and Nevada this month. A large-scale product launch will be held on Valentine’s Day (Feb. 14) with the Children’s Heart Foundation, as the beneficiary of funds raised from the event.
With its creamy fat-free yogurt and double-dip of toppings, MIXIM has already won the hearts of buyers at Albertsons, Bashas, Raleys and Safeway in the Western United States. When the new product line rolls out in a combined 1,000 stores, the company is looking to win the hearts of consumers.
“Our heart-shaped container with its three separate chambers is a real attention-getter, and combined with delicious mix-in fruits, chocolates, nuts and granolas to add to our smooth creamy yogurt, it is sure to be a hit with consumers,” says Chris Solly, chief executive officer of Ehrmann USA, Irvine, Calif. “MIXIM delivers all of the benefits of Greek yogurt, with more taste and with more choices. It’s a fresh and exciting way of enjoying Greek yogurt your way.”
“Consumers love that Greek yogurt gives them a good boost of protein to start their morning or as a mid-day pick-me-up snack, but they also like to ‘dress’ it up by adding fruits or toppings,” adds Solly. “That’s great when you are at home, now we’re giving consumers a grab-and-go option.”
MIXIM comes in Cherry and Dark Chocolate Curls, Raspberry with Dark and White Chocolate Curls, Mango & Pineapple with Coconut & Almonds, Honey with Coconut & Almonds, Strawberries and Granola and Blackberry & Pomegranate with Granola & Dried Fruits varieties.
“Consumers want choices and they want to personalize their food, even packaged foods,” says Solly. “The two perfectly paired toppings in each flavor can be added a little at a time or all at once and lets consumers create their own taste sensations. MIXIM helps consumers do what they naturally do with their Greek yogurt—mix it up.”