New Retail Products

Sister Schubert's new packaging, rolls

October 9, 2009


Just as colder temperatures have consumers warming up to the idea of the home oven, Sister Schubert’s Homemade Rolls, Luverne, Ala., is introducing colorful new packaging and two new convenient product sizes to its family of frozen dinner and breakfast rolls and biscuits.

“Our new packaging and product sizes make it even easier for families to enjoy the homemade taste of Sister Schubert’s rolls,” said Senior Brand Manager Karen Bailey. “The packaging is color-coded to assist customers in quickly selecting their preferred Sister Schubert’s roll or biscuit, and the new products cater to singles, smaller households, light users and empty nesters who want to bake just enough to serve at a single meal.”

Parker House Style Mini Pans include two, 8-count aluminum pans of Sister Schubert’s Parker House Style Yeast Rolls, which the company notes are "the number-one selling frozen roll in the nation." This new size meets the needs of consumers seeking rolls for everyday meals and portion control. Sister Schubert’s also sells its signature Parker House Style Yeast Rolls in a single, 16-count pan.

The new eight-count size of Sister Schubert’s Clover Leaf Style Dinner Rolls packages these pull-apart yeast rolls in a resealable bag that offers the convenience of serving one or more rolls at a time.

The new packaging includes a photograph of the finished product on each package along with a refined awning and an updated Sister Schubert’s logo incorporating a new image of company founder Patricia “Sister Schubert” Barnes. Each item has its own color band for clear distinction of consumers at retail:

•    Purple:  Sister Schubert’s Parker House Style Yeast Rolls (16-count pan), Parker House Style Mini Pans (2, 8-count pans) and Dinner Yeast Rolls (10-count bag).
•    Green:  Clover Leaf Style Dinner Rolls (eight-count bag).
•    Burnt Orange:  Sister Schubert’s Wheat Yeast Rolls (10-count bag)
•    Light Brown:  Sister Schubert’s Wheat Yeast Rolls with Honey Butter (16-count pan)
•    Blue:  Sister Schubert’s Buttermilk Biscuits (16-count pan)

Each of the company’s breakfast rolls, packaged in a 16-count aluminum pan, has its own label color:  red for Sister Schubert’s Cinnamon Rolls, orange for Orange Rolls, blue for Blueberry Rolls and dark brown for Sausage Wrap Rolls.

Sister Schubert’s Homemade Rolls is a subsidiary of T. Marzetti Company, which is part of Lancaster Colony Corp. Sister Schubert’s produces 12 varieties of rolls at three bakeries: the company headquarters in Luverne, Ala.; Saraland, Ala.; and Horse Cave, Ky.


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