Weigel’s, a dairy, bakery, and convenience store chain in East Tennessee, has introduced its newest flavored milk: Birthday Cake Milk, in honor of its 90th Anniversary. The new flavor will be available at all Weigel’s through August.
“The newest milk came as a direct result of two things: we wanted to introduce a new flavor that was indicative of and could highlight our 90th anniversary, and the success we’ve had with our peanut butter chocolate milk” said Nick Triantafellou, Director of Marketing and Merchandising for Weigel’s. “After research, we know that when our guests think of birthday cakes, they think of buttercream and vanilla. So, this was the ideal flavor to help celebrate our achievement of 90 years. It’s a perfect combination of timing and data.”
Weigel’s new birthday cake milk is free of antibiotics, GMOs and rBST growth hormones, so all guests can feel good about serving it to their families and friends. “We focused on finding a higher quality mix this time around with our Birthday Milk. We received feedback the previous milk flavor was a bit high in calories, so it was a big focus of ours to bring that down while keeping this amazing flavor profile. By using our 2% milk and working closely with our dairy, we were able to produce a fantastic product,” continued Nick Triantafellou. Weigel’s Birthday Milk will be available for a limited time only in pints and quarts while quite surprisingly it will be colored blue. “When you see it in the bottle and it is this bright robin’s egg blue, it just pops. It should bring a lot of excitement to a milk door that traditionally has little to no excitement about it,” says Nick Triantafellou.
Weigel’s is a family owned and operated East Tennessee business. Weigel’s operate 69 convenience stores, a dairy, and a bakery, all within a 125-mile radius of corporate headquarters in Powell, Tennessee. The bright spacious stores represent state-of-art convenience retailing, heroic customer service and unconditionally guaranteed products.