Mooski is shaking up the multi-billion dollar granola bar industry with a first-of-its-kind fresh granola bar – a refrigerated bar made with soaked oats, nut butter and dried fruit, all dipped in a dairy-free dark chocolate. With a soft and moist overnight-oat-like texture on the inside and a decadent dark chocolate shell on the outside, Mooski bars are bringing a totally unique product and textural experience to the bar category that's anything but stale.
These indulgent snack bars come in five delicious flavors: Peanut Butter Banana, Chocolate Peanut Crunch, Wild Berry, Oatmeal Raisin Cookie, and Apple Cinnamon – all of which are vegan, gluten free, and made with only a few simple ingredients.
"Traditional shelf-stable granola bars are typically made with oats binded together with sugary syrups and often contain preservatives," said Robert Broome, founder of Mooski. "Mooski is reimagining this longtime staple by moving the granola bar from the pantry to the fridge. Instead of using syrups, we use chocolate as a delicious vehicle to hold the oat mixture together. And instead of using preservatives, we chill the bars for freshness."
While a novel product, Mooski bars are rooted in familiar ingredients and flavors as well as lighthearted and playful branding, which Mooski hopes will make vegan snacking more approachable, broadly appealing, and exciting.
Mooski bars hit stores throughout the San Diego area earlier this year and have already seen extremely strong sales velocities. Mooski is looking to take this regional success to the next level as it plans for future national expansion.
After five years working for two leading bar brands, Robert Broome, founder of Mooski, decided to start his own bar brand after being inspired to create an "overnight oat bar" his fiancée could eat on her train ride into work. After realizing that traditional overnight oats were too runny to make bars with, he tapped into his Swiss roots and used Bircher Muesli instead – a thicker Swiss-style overnight oat recipe made with fruit and nut pieces. Hundreds of iterations later, muesli in a bar transformed into the first ever Mooski bar.