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New Retail Products

Unilever Releases Host of Frozen Treats

March 31, 2015

Unilever Ice Cream, Englewood Cliffs, N.J., rolled out 16 new frozen treats for 2015 under the Breyers, Good Humor, Klondike, MAGNUM Ice Cream, Fruttare and Popsicle brands.

"Whether you're a mintaholic, chocoholic, candy or cookie fanatic, this year's assortment of new frozen treats from Unilever Ice Cream has something for every taste bud," says Nick Soukas, brand building marketing director.

Under the Breyers Gelato Indulgences line is:

Chocolate Caramel, which features chocolate gelato with caramel sauce and gourmet chocolate curls.

Mint Chocolate combines mint gelato with a rich fudge swirl and gourmet chocolate curls.

Strawberry Truffle features strawberry gelato with a rich fudge swirl and gourmet dark chocolatey truffles.

Cappuccino combines cappuccino gelato with a foamy cream swirl and gourmet chocolate chips.

Under the Breyers brand is:

Chocolate Truffle, which contains dark chocolate ice cream with rich dark chocolatey truffles.

Salted Caramel, which features salted caramel frozen dairy dessert with a rich salted caramel swirl.

Breyers Blasts! Hershey'sMini Kisses Caramel brings Hershey's mini kisses candies filled with caramel to life in a vanilla frozen dairy dessert topped with a caramel swirl.

New Breyers Gelato Indulgences will be available in 28.5-ounce clear tubs in grocery stores nationwide for a suggested retail price of $4.49-5.99. Breyers Blasts! Hershey's Mini Kisses Caramel comes in 48-ounce containers, available in grocery stores nationwide for a suggested retail price of $3.99-5.99.

Good Humor celebrates 90 years
In celebration of the brands 90th anniversary, Good Humor unveiled a new look for its products, complete with a new logo and packaging across its entire lineup.

New to the portfolio are Good Humor Girl Scouts Thin Mints bars, inspired by the classic Girl Scouts cookie. It includes a combination of mint chocolate, real cookie pieces and dark chocolatey coating. Also new and available at select retailers in the Northeast are packs of the Vanilla King Cone, Chocolate King Cone and Chocolate Chip Cookie Sandwich. Multi-packs come in 4- and 6-count packages for an average suggested retail price of $3.49.

Klondike adds to portfolio of stickless products
Klondike added a 12th member to its classic, stickless variety—Klondike Kandy Mint Fudge Cookie Bar, which contains mint ice cream with fudge sauce, covered with a dark chocolate-flavored coating and cookie pieces. These stickless bars will be available in 4-packs at grocery stores nationwide for a suggested retail price of $3.99.

MAGNUM expands lineup
MAGNUM Ice Cream, what is said to be the only ice cream bar made with Belgian Chocolate, introduced:

Double Peanut Butter, the perfect balance of rich peanut butter ice cream and peanut buttery sauce made with Belgian chocolate. These bars come in single counts and 3-count multi-packs, available in grocery stores nationwide for a suggested retail price of $2.99 and $4.49, respectively.

Mini Double Chocolate features silky chocolate ice cream and chocolate sauce crafted from only the finest ingredients. These bars are available in 6-count multi-packs at select retailers nationwide for a suggested retail price of $5.49.

Popsicle presents three new spins
This year, the Popsicle brand will deliver three spins on America's favorite ice pops.

Popsicle Tootsie Pops come in classic orange, cherry and grape shells with a chewy, chocolatey center.

Popsicle Mystery Middles feature a cherry berry shell with three white mystery centers: Lemonade Blast, Wacky Watermelon and Bursting Bubble Gum.


Inspired by the Disney movie Frozen, Popsicle Frozen comes in White Cherry, Purple Berry and Blue Raspberry varieties, available in 16- or 18-count boxes for a suggested retail price of $3.99.

Fruttare moves to sustinable sourcing
The Fruttare brand moved sustainably farmed fruit, meaning every piece of fruit in the brand's bars are sustainably farmed. Fruttare sources sustainable strawberries from farms in western California, while real coconut pieces are sustainably farmed from the Philippines. Lastly, bananas are picked at their peak from sustainable farms in Ecuador.

KEYWORDS: Breyers frozen desserts frozen treats Fruttare Good Humor ice cream ice cream bars Klondike MAGNUM popsicle Unilever

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