Sabra Dipping Co., Richmond, Va., introduced a new limited-edition flavor available now through October—Sweet & Smoky BBQ Hummus with Jackfruit and Smoked Paprika.
"Everything starts in the kitchen at Sabra, and this incredible variety is no exception," says Ryan Saghir, digital marketing director. "But, now more than ever, this recipe was also influenced by insights derived from social media. We relied heavily on influencer input and the conversations food enthusiasts are having online to inspire this delicious limited-edition variety. We are thrilled to bring a plant-based hummus with the delicious flavors of BBQ to the table and look forward to hearing feedback both online and offline."
Sweet & Smoky BBQ Hummus with Jackfruit and Smoked Paprika blends Sabra's traditional Classic Hummus recipe with smoked paprika and a garnish of tender, shredded BBQ jackfruit. This variety is made without genetically modified ingredients (non-GMO), and is gluten free, kosher and i100% vegan.
"Just in time for spring, we expect Sweet and Smoky BBQ Hummus with Jackfruit will fit right into your next get-together or boost your next small meal with a burst of bold flavor," says Ruo Jing, brand manager. "If you love the flavor of barbeque and are seeking more plant-based foods you can enjoy and feel great about, we think you will really want to try this hummus. Pair it with your favorite chips, veggies or spread on a warm pita or eat it with a spoon- we think it's that good."
Sweet & Smoky BBQ Hummus with Jackfruit and Smoked Paprika is available in the deli section of grocery stores and supermarkets nationwide.