Atlanta-based High Road Craft Brands Inc. launched a full line of Mexican-inspired helados at HEB supermarkets throughout Texas. The new addition to the High Road Craft Brands portfolio places an emphasis on the authentic flavors of Mexico.

Helados La Neta came to be through discovering the notion of speaking ‘La Neta’, which directly translates to ‘the truth’. With honest flavor profiles like Crema de Coco (Coconut Cream), Aguacate con Limón (Avocado and Lime), Chocolate con Canela (Chocolate and Cinnamon), Horchata Clásica (Classic Horchata), Vainilla de México (Mexican Vanilla), Ron con Pasas (Rum and Raisin), and Fresas con Crema (Strawberries and Cream). These flavors connect with treasured memories, social gatherings and special moments spent with family and friends.

Helados La Neta is currently available at all HEB Supermarkets in Texas. Helados La Neta will also be making a debut in Walmart and Kroger in Texas this spring. For consumers outside of the launch area, La Neta will soon be available on the High Road Craft Brands online store (

As the Latin market continues to grow and thrive, High Road Craft Brands will continue to add to the new flavors to this line that continue to excite the multicultural nation we have become. La Neta’s Brand Manager, Ivonne Neri said of the brand, “La Neta is a unique journey of flavor honoring Mexican roots and traditions, a celebration of the differences that enrich us as a nation, and the recognition to the strong force we all are united as just one vibrant multicultural community”.

About High Road Craft Brands, Inc.

Founded in 2010, High Road Craft Ice Cream is America’s fastest growing independent ice cream company. High Road Craft Brands produces ultra-premium frozen dessert products for retail and foodservice, both branded (High Road Craft Ice Cream, Wallops!®, Ciao Bella Gelato & Sorbetto, Helados La Neta) and premium private label. High Road operates out of a 75,000 square-foot, SQF Level III manufacturing facility in Marietta, Georgia.