Breyers has reformulated its Cookies & Cream frozen dairy dessert for summer. Breyers Cookies & Cream features a creamy vanilla frozen base, packed with 20% more crunchy creme-filled chocolate cookie pieces.

The brand has also created this online promotion to coincide with the product launch:

The fear of not enough cookies is a thing of the past. In fact, Breyers is so confident in its cookie ratio, every tub of Breyers Cookies & Cream comes with an insurance policy called “Cookie Coverage.” Here are the details:

Sign up for a free policy at, where you’ll instantly receive an official insurance certificate for 50% off your next tub of Breyers Cookies & Cream ($2 coupon value) and protection of your tub’s cookies & cream goodness.*

If you aren’t 100% satisfied with the cookie to cream ratio in your tub of Breyers Cookies & Cream, return to and “File a Cookie Claim”**

Upon filing a claim, your policy will cover you for a tub of another delicious Breyers variety on us!

For anyone still on the fence, Breyers has unveiled their own insurance spokesanimal, Cookie the Cow. She’s passionate about two things: cookies & insurance, and she wants you to sign up for coverage today.

Oh, and one more thing: it all launches on June 28th, National Insurance Awareness Day. Yes, that is a real thing.

Breyers Cookies & Cream is available at major retailers nationwide for a suggested retail price of $3.99.

*Cookie Coverage Sign-up available starting on National Insurance Awareness Day, June 28th through July 21st; while supplies last.

**Cookie Claim redemption available starting on National Insurance Awareness Day, June 28th through August 31st; while supplies last.