Articles Tagged with ''packaging redesign''

Furlani Foods has launched a new brand identity serves to connect consumers more strongly with Furlani's brand purpose, which is to transform everyday meals into extraordinary meal experiences.

Bubbies Ice Cream will debut a new brand identity to more strongly connect consumers with the brand’s purpose: to take a trip to paradise with each bite of blissfully unexpected mochi ice cream. 

Wild Harvest is introducing a refreshed brand look and four new plant-based products.

The brand kicks off the milestone year with a product packaging redesign to its entire portfolio while highlighting how they continue to bring even bigger, bolder flavor to everyday meals, apps, sides and snacks. 

Tofurky, a leading independent producer of plant-based proteins in the U.S., is setting aside self-interest to call on consumers to join in the battle against climate change. For the first time, a brand is creating billboards at shelf level, dedicating its packaging to advocacy with the goal of inspiring widespread consumer action.

Hood, the leading dairy brand in New England, has teamed up with Boston-based brand, Wahlburgers, to celebrate National Ice Cream Month and Ice Cream Sandwich Day this summer. Throughout National Ice Cream Month in July, customers who dine in and purchase a Wahlburgers kids’ meal will receive a free Hood Birthday Cake Mini Ice Cream Sandwich.

Marin French Cheese Co. introduces a new logo and design to increase consumer awareness of its status as the oldest artisan cheesemaker in the United States. Marin French Cheese Co. originated in 1865 when the pioneering Thompson family began making high-quality soft-ripened cheeses using French techniques in the incomparable coastal terroir of Marin County, just north of San Francisco.

Afia, a Mediterranean food company headquartered in Austin, Texas, driven by a mission to make food powerful, has released new brand positioning, packaging and identity. Launched in 2017 at a farmers’ market, the company has grown distribution 340% percent in the last year and now is available at over 800 retail locations nationwide.

GoodPop Frozen Pops has hired Rahul Shah as president and chief operating officer. In this newly created role, Shah will oversee all departments, including daily operations of the business, as the brand tracks to double its business in 2022. He brings extensive experience in corporate strategy, breakthrough digital marketing and operational transformation. As part of the executive leadership team, Shah will work alongside GoodPop founder and CEO, Daniel Goetz.

Danone North America's Silk continues to see strong category increases in the oat beverage category with triple-digit growth. Oat continues to be a consumer favorite in plant-based offerings, so Silk plans to be assertive in this segment, recognizing the potential in the oatmilk category. Most recently, Silk has re-introduced Silk Oatmilk with refreshed packaging and formula in four SKUs: Original, Zero Sugar, Vanilla, and Extra Creamy.