Afia, a Mediterranean food company headquartered in Austin, Texas, driven by a mission to make food powerful, has released new brand positioning, packaging and identity. Launched in 2017 at a farmers’ market, the company has grown distribution 340% percent in the last year and now is available at over 800 retail locations nationwide.
The traditional five-year anniversary gift is wood, symbolizing wisdom, strength and time with typical gifts including salt and pepper mills or candy or trinket dishes - thoughtful gifts, but maybe not the most loved items. This year, the team at Wright Brand wants to help couples celebrating five years of love the Wright way by giving the gift many would prefer: a delicious slab of real wood smoked bacon with the #AnniversaryBacon program.
Company also debuts three new products, redesigns its packaging, and launches a direct-to-consumer site.
June 7, 2021
GoodPop Frozen Pops has hired Rahul Shah as president and chief operating officer. In this newly created role, Shah will oversee all departments, including daily operations of the business, as the brand tracks to double its business in 2022. He brings extensive experience in corporate strategy, breakthrough digital marketing and operational transformation. As part of the executive leadership team, Shah will work alongside GoodPop founder and CEO, Daniel Goetz.
Smurfit also sells flexible packaging business in El Salvador to Emusa Group.
June 7, 2021
Smurfit Kappa Group, one of the world's largest integrated manufacturers of paper-based packaging products with operations in Europe and the Americas, has completed the acquisition of Cartones del Pacifico, a leading paper-based packaging company in Peru.
Elopak is introducing a new tethered cap solution for its Pure-Pak cartons: the Pure-TwistFlip. The tethered cap is the latest sustainability-focused innovation announced by Elopak. The closure remains attached to the carton throughout its entire lifetime, helping to tackle the serious problem of marine littering by ensuring that the cap is disposed of properly. It is also Elopak’s lightest screw cap to date, helping to reduce the use of plastics.
Almost every refrigerated or frozen food product must be stored, transported, and sold with suitable packaging. For manufacturers and retailers, that packaging must enable damage-free transport, ensure stability, be easy to stack, and be lightweight to keep transportation costs low.
Wunderoots brand was announced last October, and includes carrot hot dogs, and riced and ribboned carrot side dishes.
May 28, 2021
Bolthouse Farms, a leader in growing and distributing carrots, branded beverages and dressings, today announced its new Bolthouse Farms Wunderootsinnovative platform of plant-powered, carrot-based meal solutions are now available regionally where consumers buy groceries. The lineup features Carrot Dogs, Noodled Carrot kits and Riced Carrot kits, providing consumers simple, easy to prepare and delicious ways to eat more vegetables.
With recent data supporting escalating consumer demand, Great American Packaging (GAP) is pleased to launch its compostable product line which now includes Breathable, Clarity, Laminate and Barrier* packaging alternatives.
The increased awareness, research, and corporate social responsibility regarding our effects on the environment means that now, more than ever, is the time to look for ways to improve energy efficiencies in cold chain transportation.